Castle Lager, the 130-year-old South African beer brand, has partnered with Big Save to orchestrate the World’s Biggest Braai on 24 September 2025, uniting thousands across the country in a shared moment of national pride.
Thomas Lawrence, Brand Director, Castle Lager, says, “In a campaign that blends culture and community, Castle Lager has used its innovative Grillboard – a billboard with a built-in braai – to launch a street-level activation invitation that’s sparking conversations, media buzz, and real-world impact.”
From a humble bus stop in Soweto to national talk-ability in under 24 hours.
The Grillboard: Flame-Grilled Disruption
Unveiled on Vilakazi Street – the symbolic heart of South African heritage – Castle Lager’s Grillboard enticed locals to stop, enjoy a free boerewors roll, and scan a QR code to join something far bigger: The World’s Biggest Braai.
Signing up for the record attempt
Lawrence adds, “South Africa is on a run of victories – from favourites to underdogs, we continue to achieve at the highest level, globally. The record for the World’s Biggest Braai currently eludes Mzansi, and that’s why Castle Lager and Big Save have combined to invite you to join in on the Heritage Day celebrations. Sign up now at CastleLager.co.za/130 to join in on the festivities. No DNA, just RSA!
